The first IWC boutique in the Italian territory has opened its doors in Piazza di Spagna 28 , a prestigious address in the heart of Rome.
Visitors are invited to discover the fascinating world of the families of IWC watches , the art of watchmaking and the charm of Haute Horlogerie.
Set in a historic building in Rome , the boutique is spread over an area of ??40 square meters and is surrounded by natural light that floods in through the large windows : the perfect setting to emphasize the prestigious timepiece manufacturing of Schaffhausen .
With dark wood and other materials such as chrome-plated steel and leather , the architects of the IWC have created an elegant atmosphere that reflects the clear lines of watches and prestigious tradition inextricably linked to the IWC brand .
With a new concept showcase , characterized by the presence of a large screen, IWC Schaffhausen uses moving pictures to illustrate the theme worlds that accompany each family of watches.